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Logo CIC, Cooperativa Italiana Catering, l'altra distribuzione
Qualitaly, design food service
Logo Consiglio Nazionale del Notariato
Logo Groenlandia, produzione cinematrografica
Università degli studi di Milano
Logo MUFOCO, Museo Fotografia Contemporanea di Cinisello Balsamo
Logo Pattini, Milano
Logo Rita, cocktails bar
Logo ContentWise, Customer Experience Personalization Software
Logo Alex Bellini, esploratore
Logo CIC, Cooperativa Italiana Catering, l'altra distribuzione
Qualitaly, design food service
Logo Consiglio Nazionale del Notariato
Logo Groenlandia, produzione cinematrografica
Università degli studi di Milano
Logo MUFOCO, Museo Fotografia Contemporanea di Cinisello Balsamo
Logo Pattini, Milano
Logo Rita, cocktails bar
Logo ContentWise, Customer Experience Personalization Software
Logo Alex Bellini, esploratore

We design your visual identity, offering engaging solutions. For us, branding is a design workflow that combines empathetic listening, analytical study, stylistic and aesthetic research. The result is a lean and versatile brand identity, capable of evoking emotion and being remembered across every medium, from digital to on-paper communication.

Un insieme dei packaging di Qualitaly

Qualitaly

HO.RE.CA. brand identity and packaging selected by ADI for the best visual identity projects of 2024

Around the Blue

Brand identity and social concept for Giovanni Soldini’s project

Le vetrine del negozio di Garibaldi di Pattini

Pattini

Brand identity and retail design for their network of six points of sale

La cover di una brochure con il coordinato di immagine di ContentWise

ContentWise

Brand identity applied across multiple touchpoints for a B2B SaaS company

Chi non salta - MUFOCO

Communication materials for the "Chi non salta" exhibition at the Museo di Fotografia Contemporanea in Cinisello Balsamo

La copertina di Lo Pan Nero con una spiga del grano di segale sopra il titolo del progetto in giallo.

Lo pan ner - MUFOCO

Editorial project on the "Bread of the Alps" for the Museo di Fotografia Contemporanea in Cinisello Balsamo

I sottobicchieri del Rita's Tiki Room con il logo applicato

Rita's Tiki Room

Brand identity, visual materials, and retail concept for the famous Milanese venue on the Navigli

Toni and Jacopo are waiting for you

We create corporate identity or rebranding projects that reflect your identity and present you in an authentic and unmistakable way within the market. Our goal is to make your brand the benchmark for your target audience.

We design brand identities that are consistent, reliable, and designed to last, beyond passing trends. We create brands that your target audience can identify with and continue to choose over time.

Through target, industry, and competitor analysis, we identify the best solution to enhance your brand’s ability to satisfy customers and increase its perceived value within its market segment.

We design brands with a unique personality and image that maintain their authenticity to stand out in every context, both digital and offline. Our aesthetic approach is always recognizable and based on the values of inclusivity and accessibility. To build bridges, not barriers.

The PaperPlane Method

With our analytical approach, a solid strategy, and a rigorous design culture developed since 2008, we guarantee the best possible results within the agreed timeline.

A single point of contact keeps you updated on progress, integrates your feedback into the workflow, and coordinates the entire team. A reliable partner by your side for lean project management, from updates and support to new implementations.

We work on every project from every angle: at your service is our close-knit team of professionals specialized in branding, design, and development, alongside a network of technical and creative partners vetted by PaperPlane.

The PaperPlane Method

With over a hundred completed projects from 2008 to the present, we have refined a structured methodology designed to create memorable and inclusive brands.

Toni and Jacopo are waiting for you

And it continues with an in-depth interview to get to know the client and the target audience, focusing on the brand’s identity and its values. A fundamental consultancy phase to design an authentic, credible, and consistent brand.

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We dive deep into the context where you want to position yourself: we analyze data, study competitors, and research the market. This provides us with an accurate snapshot of the industry, allowing us to focus on your brand’s distinctive traits and enhance its uniqueness.

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Making room for inspiration to create brands with an unmistakable aesthetic, capable of communicating with everyone. This is the moment for research, discussion, and testing ideas. A process made of creativity and intuition from which your future visual identity emerges.

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In this phase, once the brand is defined, we work on developing a cross-media brand identity that is recognizable everywhere, reaching every touchpoint: from the website and social media to printed catalogs and your business cards.

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Along with the brand identity, we provide you with a comprehensive and detailed manual to make the most of your visual identity, featuring clear guidelines and suggestions for effective communication across all channels.

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Our commitment continues even after your brand identity is complete. We are available to manage your company’s communication, ensuring a consistent and authoritative identity over time.

Thanks to a proven method and solid experience in visual identity and rebranding projects, we are able to accurately assess the required effort. Book a free 30-minute consultation; we will listen to your needs and provide you with a defined timeline.

An inclusive and accessible brand is a brand capable of speaking to everyone. This choice is reflected in the language used and in the design of coordinated communication that includes every target audience. This focus on accessibility translates into making content usable, by considering, for example, color contrasts or font legibility.

According to data, 20% of the population in Europe has some form of permanent or temporary disability. Being accessible means including those people as well, choosing to communicate by building bridges rather than barriers.

Of course. We are here to support you in clearly defining your project’s roadmap. During our consultation, we gather all your requirements to define a strategic plan focused on achieving your business goals.

Every insight, suggestion, and vision is valuable for us to better understand your needs, goals, and aspirations—all of which are fundamental to shaping the brand’s identity. In the initial consultation phase, we will work together to identify the essential pillars on which to design your corporate identity.

We are always available to manage every communication need for your company, thanks to an eclectic team of designers and developers, supported by consultants and professionals vetted by PaperPlane.

Toni and Jacopo are waiting for you