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A website’s performance determines how fast pages load and is vital for ensuring both a better user experience and higher search engine rankings. However, speed is not just a matter of convenience, but also of environmental sustainability: optimizing performance means reducing the energy consumption required to browse the site, thus transforming a high-performance website into an ecological action.

Why a high-performance website is essential

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Google also uses Core Web Vitals as a significant factor for ranking content in search results: a slow site will therefore be penalized in organic indexing. Investing in performance improvements therefore helps maintain a competitive ranking.

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A fast website not only improves the user experience but also increases the probability that visitors will stay longer. This can lead to a higher conversion rate and greater customer satisfaction. Remember: users lose concentration when the wait time exceeds 3 seconds.

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The public is increasingly attentive to sustainable practices and prefers to support brands that are committed to the environment. Transparency about sustainability initiatives can increase customer trust and improve brand reputation.

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Higher-performance websites optimize server space and reduce the amount of data transferred during page loading. Thanks to an optimized site, it is possible to decrease energy consumption and the resources required for online browsing, thereby contributing to reducing the overall environmental impact.