PaperPlane » Brand » Strategic co-design workshops

Strategic Co-design

We organize participatory workshops that foster cohesion and a shared vision, transforming challenges into opportunities and strengthening the creative phases by leveraging the expertise of those who live and breathe the company every day.

Do you want to start talking about it?

Toni, Laura, and Nanni are waiting for you

Tackling a complex communication project – such as creating a new brand, repositioning, or launching a digital product – is an exciting opportunity. To turn it into concrete results, it is essential to have clear objectives from the start and to work with method, listening, and collaboration, ensuring time and resources are invested as effectively as possible.

PaperPlane’s approach is built on empathetic listening, teamwork, and the cross-pollination of knowledge to generate innovation and gather authentic insights. It is from this very belief that our workshops are born: structured co-design spaces where clients and stakeholders collaborate to transform complex challenges into concrete opportunities.

Why choose a PaperPlane strategic workshop?

We offer workshops based on design thinking and gamification, capable of condensing the value of months of work into just a few sessions.

We create the ideal conditions to spark collective creativity and translate insights into practical, actionable solutions ready for development.

Do you want to start talking about it?

Toni, Laura, and Nanni are waiting for you

🔍 Focus

Through targeted exercises, we help companies precisely define who they are and which aspirations they want to pursue. This path allows for the alignment of identity and business goals, transforming ideas and intentions into concrete, shared, and long-term sustainable milestones.

🙌 Consensus

Involving all stakeholders from the very beginning allows for the alignment of visions, goals, and expectations. This approach leverages widespread knowledge and expertise, accelerates the decision-making process, and minimizes unnecessary meetings.

🔭 Insights

We guide the exploration of new perspectives on the target audience and competitive landscape, stimulating the team to look beyond superficial data and their own perceptions. This path helps companies focus on their value proposition and identify that distinctive element that allows them to stand out and build a unique positioning in the market.

🫶 Engagement

Through our workshops, we help companies identify messages capable of truly speaking to their target audience and strengthening the relationship with the public. Every proposal is also evaluated based on business goals and economic feasibility, in order to build communication that is simultaneously relevant, strategic, and sustainable.

When to hold a workshop

🌱

Launching a new brand

Together, we define the brand core, target audience, competitive positioning, and value proposition, creating a solid strategic foundation for the success of your brand.

🧭

Repositioning or updating a brand

When the market shifts or perception is no longer aligned with your goals, a workshop is the perfect opportunity to redesign your identity and messaging.

🛸

Launching a new digital product

From concept definition to validation, our workshops accelerate the creative process and reduce development risks.

🕹

Rethinking the website user experience

By involving teams and stakeholders, we analyze the user journey to design smoother and more satisfying digital experiences.

💡

Generating new ideas for lead acquisition

Through brainstorming and gamification methods, we stimulate innovative solutions to attract and convert new customers.

FAQ

We recommend groups of 6 to 10 people to ensure a rich exchange of ideas and effective management.

Each workshop lasts from half a day to 3 full days, depending on the complexity and goals of the project.

A summary document with insights, clear objectives, strategic directions, and operational proposals to be immediately transformed into actions.

Yes. We have developed proven formats, particularly for brand journeys, which allow us to guarantee method and structure. At the same time, every workshop is custom-designed, adapting activities, content, and tools to the specific needs of the company and the project objectives.

We can organize them in person, remotely, or in a hybrid format, adapting to the needs of the team.

Do you want to start talking about it?

Toni and Jacopo are waiting for you

Want to fly with us?

info@paperplanefactory.com
+39 339 54 36 752

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